Colors are indeed a way of wizardry in the professional website design area. It is capable of making your customers fall head over heels. Choose colors wisely and sprinkle them correctly, and voila! You get a brilliant website that grabs your customer’s attention, drives conversions, creates desire, and bags you some of the most loyal customers for your brand. We are trying to pour some magical light on the significance of colors on the website’s design and look. Let’s start grabbing your customer’s attention.
Colors present your visual identity
The color choice that you make while designing your website becomes your visual identity. The color scheme is all about how your brand will resonate in your prospective buyers’ minds. It is also very closely associated with your brand recognition. It is a kind of visual identity that establishes visual communication between you and your target audience. The color combination chosen also visualizes your brand messaging, and this is the reason it also influences the overall user experience. The user experience through colors is the first thing that your customers are going to note, which means it is their first impression.
Colors make a first impression
Professional web designers associated with any leading website designing company in Delhi NCR or any other cities of the country design websites back of their minds subconsciously thinking of the first impression that the concerned website will give to its visitors. When asked in a survey, 94% of the responders have to say that first impressions of a website are always color scheme related. Therefore, color choices must be made as per the personality of the organization they are destined to represent in cyberspace, as colors are going to reflect your brand’s personality adding an emotional connection becomes necessary too.
Colors establish emotional connections
Even if most business owners don’t realize it at first, the color palettes that they finalize for their websites trigger different emotions and associations among visitors. As per color psychology, the choice of colors not only shapes your voice and tone but also plays a pivotal role in the dynamics of your conversation. It will help in creating a primary perception that will further drive your brand.
Colors change brand perception
There are solid reasons why reputed brands choose specific color schemes, and work tirelessly to make sure that the colors they have chosen are consistent across all crucial areas of the website. It is important because the color changes how people perceive a brand. Even the smallest variation in the color scheme makes a big difference in how your visitors recognize and interpret your brand. It establishes a particular appeal which helps your customers to remember you in the blink of an eye.
As per Kissmetrics, colors have the power to increase brand recognition by up to 80%. It is undoubtedly huge. Deciding on (and using) a consistent color always pays in the long run because your color scheme takes time to impersonate your brand. Example – Axis Bank website color scheme. If it is burgundy, and it is about a bank, then it is always Axis Bank.
Colors improve overall site appeal
The first and foremost plus that a strategic color scheme provides to your website is that it completely changes the way your target audience is drawn to it. WebFX has recently published data that says that more than 70% of visitors make a subconscious judgment about a website within the first 90 seconds of viewing. And, perhaps even more surprisingly, more than 90% of those judgments are triggered by only the color scheme. Since first impressions hold utmost importance, the colors need to be chosen judiciously so that they not only can create a compelling first impression but also the way people see your website during their lifetime.
Perplexed about the color concerns of your website?
At Sterco Digitex, we’ve mastered the art of color wizardry in professional websites. We know how to create a mind-blowing color palette that takes your design from “meh” to “mind-blowing.” Sure, there’s a bit of subjectivity involved, but we’ve got the universal approach down here. As a top website designing company in Delhi, we’ve been rocking website designing for 25 years, delivering thousands of awe-inspiring websites. Check out our portfolio and let’s work some magic for your products and services. Let the enchantment begin!