Google Analytics measures website performance using bounce rate. It shows the number of site visitors that depart after reading any particular page. Your website’s bounce rate might indicate visitors’ initial impressions. If your bounce rate is high, you must improve your site immediately seeking support from a leading website design company. This post will discuss the main reasons website visitors quit early.
The proportion of website visitors that leave after seeing one page always remains high if the site’s technical, content, design and layout, and visitor intent are poor. Website owners may have a high bounce rate for technical reasons. Poor site performance, security, multimedia usage, and mobile-unfriendly design might reduce visitor engagement.
Let’s examine 6 top reasons for your website’s high bounce rate:
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Slow loading of the website
Visitors will surely depart if your website takes too long to load. They’ll find what they want elsewhere and move on to a fast-leading site. Although harsh, a slow-loading site may harm your business—visitors don’t simply go. They visit your rival’s site! Neil Patel has said that 47% of customers want a website to load in 2 seconds. Therefore, you need to take the call and do whatever it takes to make your website load faster.
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Too many pop-ups
Pop-ups may boost conversions but can deter consumers. If your website has too many pop-ups or the first one shows before visitors can browse, you’ll lose visitors for sure. You should also make sure that pop-ups are readily dismissable. Using exit intent popups may help retain users on your site, but overuse can increase your bounce rate drastically. Easily installed with the correct plugin, exit intent technology watches users’ mouse movements and identifies the moment visitors leave the site. A strong “Wait, don’t leave!” message may prevent a new customer or visitor from leaving the website.
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Security concerns about the website
More often than not, security-conscious users quit a site for what they don’t see. The site’s URL must start with ‘https’ to secure browser communication, as you know as a website owner. Install an SSL certificate to improve site security and user experience. If your website gathers user data or takes online payments, this is crucial. You also need to display trusted symbols like security badges from respected website security suppliers on your site. Secure websites offer visitors the impression that your company is trustworthy, therefore they remain longer. However, all the security concerns are well taken care of when you hire a competent website designing company in Delhi NCR for your project. It is because security concerns are part of their top SOPs.
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Your website isn’t mobile-friendly
The majority of online users use mobile devices these days. Conduct Google’s Mobile-Friendly Test to assess your website’s mobile usability. Large companies generally have mobile-optimized websites. However, this approach might be unsuitable for most small-sized firms. At this juncture, a responsive design can prove to be more practical for small-sized businesses. Any reliable and experienced website design company in Delhi NCR can accomplish the task of creating a responsive website well.
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Auto-play audio or videos
Any auto-playing media turns off users instantly spoiling their mood. Additionally, automatically loading music or videos also slows your website. Thus, visitors in time roll their eyes and click away to your competitor’s website if they encounter a buffering video first. Even your old clients/visitors may despise auto-playing videos and music more than new ones. It is because your content is familiar to them, so don’t impose it on them every time or again and again. Hence, do not auto-play anything when the guests come. Wait till they’ve seen your stuff. Just understand the game of timing.
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Unpleasant design and layout of the website
A consumer study by a renowned studio on why websites lose leads has found that 66% of people love remaining on visually appealing pages. They wouldn’t remain on the website if the content is chaotic and doesn’t reflect its business intent effectively. So, using a clear, easy-to-use website template and design along with the perfect font size and style is what matters. Attention-grabbing imagery, graphics, and color palettes may boost your website’s aesthetic appeal. Creating an eye-catching website layout is not the tea of every company’s cup, and only a reliable and experienced website design company in Delhi NCR can live up to your expectations.
Concluding Remarks
Be it a business or any personal purpose, having just a nice website isn’t enough. Be careful you evaluate all the reasons visitors bounce for. Make all the necessary modifications and track metrics. Get friends to test for you. More eyes on your website than you alone may disclose something little you have missed.
If you follow the instructions above, you can surely lower the bounce rate of your website. For any professional support concerning website designing and development on any scale, you can approach us. We are Sterco Digitex – a leader within the industry with more than 24 years of proven experience and expertise.