Google is astonishing, and what it is capable of right now would have been beyond imagination for the previous generations. With a complete ecosystem for users to search, interact, and get precise results, the search engine is one of the most magnificent technological innovations that gave rise to many digital movements.
The intelligent algorithm that is working behind the scenes of the search engine plays a vital role. It is the algorithm that, once updated, creates multiple barriers to SEO ranking. And it is the same algorithm that strengthens the success path of the best SEO Company as well.
Anyway, Google has many hidden treasures that users interact with daily but pay the least attention to while content creation. “People Also Search For” is one such valuable function that is changing the SEO landscape today. Let’s get into the details of it.
The New Buzz-Term in Town: People Also Search For (PASF)
Google’s search engine produces over 8.5 billion daily searches (Source: Internet Live Stats, 2022). However, not every query is simply answered. Though google has tons of information available from the content all over the pages, there are complexities throughout the search queries that make it hard for some users to get the right information.
The PASF pop-up was introduced to Google’s SERPs in 2018, and since then, it has become a boon to the users, content creators, SEO specialists, and of course, Google itself. The PASF box emerges out of nowhere when a user opens a URL from the SERP and quickly closes it to fall back to the SERP. The pop-up fades in under the link showing 6-8 topics that are related to the search query in general.
The PASF is triggered through user intent, aka query intent or search intent. Google sorts out a list of queries that people actually search for on search engines when they can’t find what they are looking for with a certain query. But why does it seem to be so important right now?!
How is PASF Google a Boon To Content Creators And SEO-Specialists?
Content and SEO strategy are two major parameters that uplift a brand’s digital presence. However, relevancy of content and information is missing. Thus, creating highly relevant and informative content has become the need of the hour. It helps in the following:
Understand User Intention
The PASF is one of the wittiest ways to understand the user’s search, intention, and outlook toward a brand. It doesn’t need to be highly precise, but for a digital marketing company, it is an opportunity to build a more effective SEO strategy for a company.
Moreover, it allows the SEO team to get more actual content that specifically targets the keywords and user’s intent to be more effective in information conveyance.
Find New And Relevant Keywords
Keyword research and keyword finding for the content strategy begin with searching for the right keywords that people search for in the search engine. The PASF function of google helps generate more relevant keywords in and around the targeted keyword.
It ensures that the targets are perfectly met and that the brand works with a laser-focused plan under the SEO umbrella.
Consumer’s Outlook
Setting up a presence online requires a constant check on the performance. You cannot impress everyone in the market. However, you can know their feelings about your brand and improve on those weaknesses further.
The PASD reveals what people feel about your products and services. With the recommendations, you will know where you are lacking with your brand at the competition level.
Improve On-Page SEO
These search queries provide a list of terms and questions that your website might lack. This allows you to fill the gap in the content that the users are actually seeking their answers to on the search engine.
With the help of a website design company India, you can create sections to answer those specific queries on your webpage. Similarly, you can also create FAQ sections to fulfill the demand and supply.
Snippet and FAQ Optimisation
One interesting observation that some companies came out with is the fact that Google doesn’t recommend PASF on snippets. That means snippets more or less have some highly specific content that probably matches the keyword and the PASF terms.
Secondly, creating an FAQ section can arise from the PASF as well. It allows a company to answer the questions extensively and provide information to Google that the webpage is fit to be put up on the other PASF pages.
A Little Introduction to “People Also Ask” (PAA)
Another Google algorithmic magnificence is showcased through the “People Also Ask” section, which is also dynamically positioned on the SERP. Much like the PASF, the PAA of Google has a versatile set of questions, however, with a few differences.
PAA’s question and the answer will remain the same even on different search results. In other words, if the same question pops up on different search result. The answer and the link to the URL doesn’t change. While the PASF results in a new search result page with the user’s query, the PAA is very precise. The PAA triggers just one website with the most relevant answer to the search query.
It is pretty much like the snippet that features excerpts from URLs with the most relevant content, but PAA is just for questions and answers.
Sum Up
While closing it in, it is probably best to mention that PASF is not a ranking criterion from the SEO perspective. However, it is a way that can make content creation and SEO strategy more effective for positioning in Google’s Search Engine Result Pages.
The top SEO Company that is working with the present-day SEO-best practices would tell you that PASF is a great way to build on your content strategy. It can also help create more user-centric content that specifically targets the queries of search engines. Lastly, Google has many such hidden gems that can uplift your brand’s online presence. Stay tuned to keep learning!