These days, almost all types of businesses are harvesting phenomenal growth by making use of social media’s profound reach and the power to impact buyers’ decisions. Social media marketing has become an inseparable part of different business promotion campaigns. However, businesses need to play extremely smart and strategic while creating a social media strategy to achieve optimal results.
This blog discusses what it takes to develop a social media strategy that drives brand awareness & ROI in the following points:
Establish a clear purpose
The aim of social media was to engage people initially, but over time, it has become a tool not only to promote products and services but also to create brand awareness. When it comes to businesses using social media, having a clear objective is what truly drives effective social media efforts. Yet, most social media managers put too many things all together, hoping that at least one will be successful. Sadly, this doesn’t work well because they’re not clear about what they want.
What truly makes a difference is having a good plan, a smart strategy, and most importantly, a clear goal. This not only sets the direction but also decides how well a social media plan will do. Most Social Media Marketing Services providers give serious thought to purpose when approached for creating a social media campaign.
Understand your target audience
You are destined to have a great start if you have a good understanding of who your target audiences are. You need to use that understanding driven by solid insights to tailor your social media strategy. In case you are clueless about your target audience, then you need to curate an audience persona to get insights into their ‘character.’
Research your competitors
Competitor research is necessary because it will provide you with meaningful insights into what and why your rivals are doing, and what either makes or breaks their campaigns. Just ask yourself the following questions while filling out your social media strategy:
- Who are your rivals/competitors trying to target?
- What are the reasons their social media strategy is working?
- Why and which channels are your competitors using?
- What is their frequency for posting?
- Do they react and respond to the user’s comment?
- In how many posts do they sell and in how many do they place funny, interesting, or educational content?
Detailed research of competitors is part of a strategy that a reputed Social Media Marketing Company in Delhi or another part of the country makes for different clients. It is because competitors’ research provides a lot of insights and direction about how to go well ahead.
Choose the right social media channels
All social media channels intend to engage more and more people, and that’s their primary goal. But not every channel does the same when it comes to creating brand awareness or selling products or services. Here are some quick tips to go:
Start with your audience – The audience is the most important factor because if they are not active on the channel you are pampering, everything will go in vain.
Consider your company – The products and services you deal in, the personality of your brand and the nature of your business, all of them need to influence your channel section.
Channel selection needs to be aligned with your overall social media marketing goals –Different types of contents have suitability for different channels. Not every piece of content works for all. So, choose the channel that is aligned with your social media goals.
Keep in mind the available resources- Social media channels are always hungry for content. You will lose your value if you don’t feed them regularly. So, always keep in mind the availability of resources that you have.
Conduct a social media audit
In today’s well-connected digital world, comprehensive data analysis has become the bread and butter not only for social media marketers but even for the best SMO Company in India. A prudent social media audit will highlight the data of the efforts that you are going to make. Therefore, audit all your social media accounts as the data achieved this way will drive a sense of where you need to make a start from.
Wrapping up
Tailoring an effective and efficient social media strategy calls for ample experience and time to deliver the desired business growth. It is both art and science. Therefore, it is an intelligent decision to leave it to a reputable Social Media Marketing Company like Sterco Digitex. Well-equipped with the skills, experience, and resources, Sterco Digitex has been offering holistic social media marketing strategies for diverse businesses right since the birth of social media.