If you are a business owner, your website is the most crucial tool in your arsenal to market your products and services. These days, almost every business – right from a start-up to a giant corporation – has a website. But, only a very few can differentiate between a perfect business website and just a website.
The realm of the website is extremely dynamic wherein nothing remains constant for a longer duration. As a business owner, you need to have each and every element in your website that matters concerning aesthetics, functionalities, and technological supremacy.
This Blog Describes 5 Key Components That Turn an Ordinary Website into a Perfect Business Website, Unique in All Respects:
1. Responsive Design
The world has already gone mobile and more than 60% of traffic is coming to a website through mobile phones. Responsive design in the realm of web designing is an approach that capacitates your website to adjust its layout as per the nature of the device it is being accessed through. Responsiveness ensures that the website is looking great on all devices including laptops, smartphones, tablets, and desktop computers. A responsive website is imperative these days for gaining popularity on mobile devices because visitors are interacting with the content even while they are on the go.
2. Excellent Page Speed
Excellent page speed is yet another factor responsible for what types of experience a website will render to visitors every time they visit it. This is the feature that helps a website rank higher in search results. When a website loads fast, it not only increases search engine rankings and user experience but also decreases the bounce rate. You can conduct a page speed test for your website by making use of the most trusted and authentic tools like Google’s PageSpeed Insights or GTmetrix.
3. Easy Navigation
Be it conversion rates, increased engagement or overall user experience, the navigation of a website is very closely associated with all of them. A perfectly designed navigation also plays a crucial role in getting you higher ranks as it makes it easier for the search engines to index the contents. Header, breadcrumbs, search bar, footer, sitemap, and drop-down menu are the most important components of the navigation which need to be treated artistically and practically by the designers. You can see the website of any best website designing company Delhi for a better understanding of the same.
4. Security Protocols
As a website owner, if you are confident in making your visitor feel protected on your website, you have won half the battle. In an age where a large number of transactions are taking place online, following safety and security protocols is quite imperative. Performing website security audits is of immense significance as it can help prevent different types of cyber threats including cross-site scripting and SQL injection. These threats can compromise the integrity of the website. You can do the following to make your website safe and protected for your users:
- Run security scans at regular intervals
- Identify potential vulnerabilities with automated tools
- Keep your software and extensions up-to-date
- Avoid using outdated software
- Stay away from outdated web browser extensions
- Use a strong website password.
5. Clear Value Proposition
If you want your website to be trustworthy and credible among your potential buyers/customers, then you need to provide them with clear value proposition. This is the characteristic that make your website look different in cyberspace. A better and clear site value proposition can be achieved by making a well-ordered list of the benefits your products and services offers.
Apart from it, you should lay stress on the bright aspects of your products and services mentioning why they are different from others, especially from your nearest competition. By providing a clear value proposition, you will be tailoring a better customer experience, and of course, it is something that sets you apart from the websites in general. If any top provider of website designing services Delhi is working on your project, a clear value proposition will be taken care of well.
Conclusion
A perfect business website is a complete package of aesthetics, functionalities, and a large number of technical attributes. The design and development of the same call for both experience and expertise. Being your business address, it should have all the above-said elements, features or components to combat the challenge of not only visibility but also a compelling businesslike impression.