With 84% of North American search market share, Google is the most popular and powerful search engine. SEO usually targets Google’s ranking factors, not Bing, Yahoo, or other search engines. It’s crucial to discover how to rank your content at the top of Google’s SERPs when your target audience searches for keywords related to your goods or services.
That’s easier said than done, particularly because Google uses over 200 ranking factors to choose the top slot. However, certain ranking elements matter more than others. These criteria have remained intact despite Google’s numerous large core algorithm updates over the previous decade, some even becoming more important. The best digital marketing agency in Delhi helps to improve the visibility of your content in search results.This blog finds out 6 Google Ranking Factors you need to prioritize in 2024.
1. Quality and Relevance of Content
Content quality is a top Google ranking factor. It assesses a webpage’s freshness, uniqueness, and usefulness to a query. The more potential value your content has for a target searcher, the higher Google will rank it. Google looks for distinctiveness and originality to prevent duplicated content. Therefore, both businesses and individuals need to be extremely particular about content-authoring modes. Google also looks for new, current content to make sure searchers get relevant, useful information. This is the reason the best digital marketing agency in Delhi and other cities always hires a dedicated team of content creators for all its departments.
2. User Experience
Google assesses user on-page experience by making use of auxiliary elements like:
- Click-through rate (CTR) is how frequently Google search engine users click on your website’s main link
- The dwell time refers to how long visitors remain on your site after coming from Google.
- Pogo-sticking refers to the number of visitors that click on your site but leave without engaging due to poor loading or unsatisfactory content.
Quality content, robust structure, and an appealing design improve Google’s ranking of your website. Overall, UX is something that only the best SEO Company in Noida can evaluate for your project or website. It is because this task needs an in-depth understanding of digital marketing.
3. Keyword Optimization
Old-fashioned SEO via keyword research and use still helps your content rank high on Google. There are various approaches, including:
- Writing intriguing meta-descriptions
- Utilizing latent semantic indexing (LSI) keywords to help Google understand your content
- Using effective anchor text for internal and external linking
- Using headers with target keywords
- Using keywords in URLs
- Avoid keyword stuffing—repeating search phrases instead of writing organically.
3. Tech SEO Health
Site-level ranking factors evaluate your website as a whole, not just one page. You need to audit your site’s technical SEO health using an SEO tool regularly. Audits carried out this way will reveal technical SEO concerns, which may be minor warnings or major faults that require rapid correction or improvements. A comprehensive SEO audit may detect problems like:
- Duplicate content
- Thin content
- Broken internal or external links
- Broken images
- Orphaned pages
- Pages blocked from crawling
- Redirect loops or chains
- Broken pages
- Broken or excessive CSS or JavaScript
- Sitemap issues.
4. Website Structure/Navigability
Google can assess your website’s structure due to its powerful algorithm. With that in mind, you must grasp what constitutes a good website structure and UX for visitors. Consider if a new visitor can locate all the goods and services on your website. Is it easy to navigate the site using menus and CTAs? Can they easily contact you, find a page, or browse your blog or knowledge base? If your answer is in “no” to any of these questions, you need to revamp your website to improve structure and user experience. However, this might not be a DIY task. In that case, you should approach the best SEO Company in Noida or any other city.
5. Quality of Backlinks
Off-site backlinks drastically affect your website’s ranking. Backlinks are where other websites link to your website. A link in your author bio on Social Media, Google Maps, Partner Websites, or any other Online Media Profiles is an example. Not all backlinks are equal. Link SEO improves with higher-quality referring sites. Try to get links only from relevant, high-quality websites like company directories, review sites, map listings, and more.
Check your backlinks periodically to ensure none refers to removed pages. Changing the URL of a page with excellent backlinks requires correct redirection and sometimes contacting the other websites to update the link. Asking the referring site owner to add backlinks on appropriate anchor text might help optimize them better.
Concluding Remarks
When creating either a new website or enhancing your online content for your intended audience, it is crucial to take into account these 6 critical Google ranking factors. By prioritizing these factors throughout the process of planning, generating, and distributing content, the likelihood of your pages appearing at the top of search engine results pages (SERPs) will increase.