Powerful and informative content is a part and parcel of any campaign that aims at building a strong online presence. Blog writing is considered to be one of the best tactics when it comes to establishing the identity of a small business and strengthening the presence of an already established business. By writing and posting informatively refreshing and engaging blog posts at regular intervals, you will have a strong source of content for your different communication channels including email newsletters.
Writing might be your forte but creating blogs posts like a professional SEO Company calls for some special qualities coupled with technical insights. This blog puts together 5 expert tips on how to write a good blog:
1. Do you know how to settle for a catchy blog topic?
The topic that you choose for your blog acts as a cornerstone of its overall effectiveness in grabbing the attention of your readers and visitors. So, take your time and contemplate well over the topic. Decide what you are going to cover in the post, and to conclude better, you can think over your clients or customers. Just be mindful and attentive to what they often ask you on a regular basis.
Your knowledge of the domain can also help you come to a meaningful and catchy blog topic. You can create a rundown of around 10-12 most relevant topics, start writing the blog, and when finished, just choose any of the most relevant ones from them. The companies offering the best SEO services adopt the same strategy to settle for the blog topic.
2. Why you need to group the key points in a logical progression?
After getting settled for the blog, it’s time for putting together the list of major points that you are going to delineate in the post. Build an outline while grouping these points in a logical progression. You must remember that any topic when described following a step-by-step process gets easily understandable for your readers or visitors. Here, one more important thing is that the outline of the blog that you have created is not the ultimate one. You can move around and go for pluses and minuses as per the requirement and relevance of the topic and subject matter. Professional SEO companies also adopt the same approach.
3. Why is it necessary to get along with the SEO agenda?
Be it large or small, each business needs to get involved in blog writing to drive more traffic, and that’s a truth to the core. Here at this juncture, you need to be well familiar with the SEO requirements of your blog even while you are writing it. Each blog post will provide you with a unique opportunity for particular keyword optimization which you can’t generally carry out on your already live web pages. When a professional SEO service provider creates a blog post for its clients, it always remains particular about its SEO elements.
Frankly speaking, in the world of blogging, search engine optimization can be a very tricky job. On the one hand, you need to pretend to be a neutral entity where your SEO should never score more than the user’s experience (UX), and on the other hand, you can never overlook or underestimate the importance of SEO. Overall, striking a perfect balance is all that you need. You can use some reliable tools to take care of the SEO-related aspects of your blog. Given below are a few facts to consider while you apply the SEO agenda:
- Add relevant information to the meta description that presents a perfect summary of the overall content
- Ensure inserting the sorted keywords in the meta description
- Keep the meta relevant and concise while limiting it only to 154 characters
- Go for a detailed content and readability analysis
- Make a comprehensive competitor analysis to outrank the competition
- Integrate with other tools and social media platforms
- Add XML sitemaps and schema markups to improve SEO rankings.
4. Why high-quality images matter in your blog?
Various researches have revealed that the human brain processes text-based content slower when compared to visual-rich content. Therefore, if you insert relevant and high-quality images in your blog post, you will not only make it more effective on the engagement front but also endearing to the readers. You can browse a large number of platforms offering royal-free images to serve your purpose.
Going more specific and exclusive, you can also post your own images if you want your blog to go viral just after you post it. It is because originality matters more than anything else, be it the subject matter or the images that your blog contains. If you take a look at the methodology of any professional online marketing company on a particular blog, you will find a compelling and unique combination of images and text over there.
5. How to win favor and attention of visitors just in 5 seconds?
While creating your blog post, you have to grab the attention of your visitors only within the first 5 seconds when they come to your blog. The way you present your blog matters a lot here. To achieve this goal, you need to break down the blocks of text with bullet points and subtitles. Skimming blogs rather than reading them between the lines is the common behavior of online readers. Therefore, keep each paragraph limited only to 100 words, and break the post after every 100 words by placing a subheading next. Bullet points are also a great way to make your content attention-grabbing.
Wrapping up
Posting engaging and reader-friendly blogs on a regular basis is a proven investment you can make to keep your organizations’ website’s online strength and health always in the pink condition. In case you are confronting troubles and hurdles in kicking off your content marketing strategy, then Sterco Digitex is here to help. As one of the best online marketing service providers, the company offers a complete bouquet of digital marketing services to all types of businesses across scales and magnitudes. So, approach the company today to see your website grabbing leads and helping your business grow.