With the advancements in technology, brands have changed the way they market themselves and marketing
departments are always on their toes to find new ways to better advertise and sell their brands. Interactive marketing has gained momentum because now it’s not about just selling a product, but also making the target audience understand the product. Like-minded people attract, so have a strategy where your consumers are in sync with what you think.
You would never understand what will work and what will not work on the internet till the time you don’t execute a strategy or take a chance. But this does not mean that you try 10 different strategies for one product or brand. You have to think digitally. It is better to know what your target audience are most attracted to or what they wish to hear. Offers and deals; new product launches and various other goodies can motivate audience to go for a particular brand.
When was the last time you picked up yellow pages or looked up for a flyer that dropped out from the newspaper to get to know about a company/brand? With digital media reaching the finger tips of many it has become a great tool for interactive marketing. Some of the interactive marketing media tools are:
- Social Networking: Conversations build up on social networking websites and social media has tremendously grown in recent years. Social media has become an advertising hub for marketing departments. Offers and deals can be easily communicated through social media and the response would be amazing.
- Multi-Channel Marketing: With the advent of internet, reaching the target consumers has become quite simple as almost everyone logs onto the internet for information. Having a Facebook page, a Twitter account or a YouTube channel to make your audience understand what you are selling is the most simple and also an effective way of reaching your audience. Having a blog and communicating about your products or services through it can be very effective.
- A Website Answers it All: Having a website that showcases what you are and interacts with your audience is the best way to reach masses. A company website can have a downloadable brochure, enquiry form, feedback form and social media integration as well through which a two-way communication can be easily established. A website also plays the role of being your online identity.
The ever growing commerce industry is very competitive; therefore it is important to interact with your customers, so start a conversation now.