Best analytics tools for social media

The business success of an organization depends on its ability to convert customers by providing information that is backed by data. Social media analysis, thus, deserves the bulk of an organization’s time and budgetary requirements. Organizations need to understand their top-performing content and the overall impact of their social media presence. Other than answering customers’ questions, almost every marketer is expected to boost the ROI and justify their campaigns. The use of analytics tools or social media tools can produce the analytical answers for any marketer to grow their brand easily.

Social media analytics tools to grow business

The range of functionality and information available to any brand nowadays through analytics tools is staggering at best. There are numerous options and social media tools available that can help one dig deeper into data and plan future campaigns optimally. Each social media channel also provides its native data analysis tools that offer valuable insights. But sticking to only native tools limit the ability of the marketer to detect the real essence of their social presence. Here are a few third-party tools that are very popular to help second-guessing become a thing of the past.

Sprout Social

Sprout Social is a cross-channel analytics tool that is easy to use. It helps dig deep into the performance of a single network or compare results across multiple networks. For instance, it evaluates LinkedIn engagements, Facebook page impressions, Instagram follower’s growth, the content performance of Pinterest, tallies the clicks on Twitter, and more from the same location. It quickly organizes all this data to share as a presentation. The premium account provides better analytics, customized reports, and tailored KPIs for an organization.


Hiring influencers for campaigns is a huge conundrum that haunts marketers globally. Influencer marketing campaigns gave rise to TapInfluence that answers the questions of any marketer regarding the special tailoring of their campaign. It offers metrics that provide engagement rates, reach, the potential price tag of the influencer, and more. Everything is presented clearly to help one decide if the potential relationship will make sense against strict industry benchmarks.


HubSpot ties up the social media performance to revenue growth and the business. One can compare the performance of multiple channels to precisely measure the performance of the campaign. It provides expansive visuals and graphs to break down the numbers from specific platforms like session lights, impressions, audience profiles, etc. HubSpot provides insights into the journey of the customer and not only via social media metrics. It further offers advice on marketing tactics that will impact the bottom line tailored perfectly for your business and learn about the ROIs of the social media campaigns.


Optimizing any content that offers a story format should never be overlooked by any organization or brand. The increased usage and popularity of ephemeral content on all social media platforms is a clear indication of this shift. Snaplytics focuses on Instagram and Snapchat stories to look at their metrics. This helps the brand to see at which point the story engages the most and where the viewership drops off. It is a native analytics tool for such brands who want to strengthen their story-based ads to produce compelling stories.


Most brands are nowadays trying out direct social selling methods. Curalate provides a hybrid platform with a shopfront and analytics tools to help a company maximize its sales from Instagram. This tool empowers the business to gather information on which product gains the most clicks and further sales. It can help provide valuable data for future campaigns and to create a perfect product strategy. It allows one to track the product tags to spot and analyze the performance of any user-generated campaigns.


Though BuzzSumo is not exactly a social analytics tool, it is an awesome resource to analyze the social engagement of content. It offers foresight into how your planned share will be received on Twitter, Facebook, Pinterest, etc. One can add the relevant industry keywords and monitor how they stack up against the competition. It offers insights into your content handling with the top distribution channels by analyzing social shares, types of posts received, top engagement posts, while using the data to offer a suitable content strategy. It can also allow a marketer to gain knowledge of the variables used in top-performing content like headline type, length, publishing date, and more.


While every social media channel provides analytics, they are generally not enough. There is a range of social analytics tools that can provide much-required insights into the market, to help any business grow. One has to keep in mind that, almost every day, new social analytics tools are launched and, therefore, should choose the ones that suit their requirements carefully.


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