There are over 1.8 billion people across the globe active on popular social media platforms like Facebook, Twitter, Instagram, etc. Move a year ahead and this number is going to touch a whopping 2.33 billion. These staggering numbers distinctly suggest that your organization and products need to be seen and heard on social media if you are to enhance your credibility and subsequently your sales and profit.
Here are five popular ways that can enable you to engage more actively with your audience and eventually allow you to leverage the connection that you have made.
Be visually captivating
It is no secret that social media and visual content go hand in hand. Studies show that images can result in an 85% interaction rate on Facebook and increased retweets by 35%.
Be generous
How many of us do not like something (however small or insignificant it may seem) if it is given as a gift. Give away freebies to generate curiosity and engagement.
People love knowing
some interesting facts and trivia. For example, IKEA got its name when founder Ingvar Kamprad combined initials of his name with Elmtaryd and Agunnaryd. The farm and village where he grew up, or Canon was originally named as Kwanon (a Buddhist Goddess). Offer something on these lines and it may start to drive dialog and comments.
Post about current events
Sharing post and images about the things that are trending always bring in fresh traffic. Anything centred on sports, movies, elections, etc. are sure to receive plenty of comments
Have a new product or upgrade to talk about?
A new product release may be around the corner or you may be in the process of providing exciting updates. Build a frenzy round it by unveiling it on social media and then encourage people to know more about it by visiting your website.
Organizations despite understanding the true value and worth of an efficient social media campaign may fail to do so owing to lack of expertise or sundry other issues. They can take the help of quality SMO Company India or well-known social media company in Delhi NCR . Accomplished firms have the knowledge and expertise to develop and design a social media campaign, that can do an excellent job of arousing the curiosity of your audience. Inspiring a reaction from them in the form of comments, like, upvote, etc.