Link building is considered to be a crucial part of the successful of SEO services, yet a lot of confusion and misinformation is out there concerning this crucial topic related to internet marketing services. More than 85% of digital marketing professionals believe that link building has a direct connection with the brand building as well as brand authority.
In case you are not well-informed about the significance and relevance of link building, you are almost bound to damage your online presence, or even get penalized by Google because of buying backlinks the wrong way from different sources.
This blog attempts to clear up some blurry lines concerning everything related to backlinks, particularly when you are going to buy backlinks to serve your SEO purposes. Before we go deeper, let’s take a look at what backlinks actually are:
What Are Backlinks?
Backlinks are links created when a particular website is linked to another. The process of Link Building are also referred to as ‘incoming links’ or ‘inbound links’. Backlinks are an important part of the SEO services.
What Are The Major Types of Backlinks?
There are majorly 8 types of backlinks having varying importance as per the category of the source where they are created. All these types of backlinks are an inseparable part of the link-building strategy that any professional SEO company creates for its clients for the required SEO mileage.
- Editorial Backlinks – This type of backlinks serves as a source of certain information when one refers the content such as an article or even an infographic.
- Link Building from Guest Blogging – These links are relevant on posting high-value articles to websites with high-traffic along with editorial hyperlinks on your website.
- Backlinks from Business Profiles – In this method, we create backlinks when the digital profile of any particular business gets on social networks, business listing websites, review sites, and industry directories.
- Link Building from Webinars – We create these links when different websites put webinars on their pages linking to your company and giving a mention about what you do.
- Free-tool Backlinks – We create these links when you decide on giving any free utility app or service to gain the attention of people and traffic.
- Acknowledgment Backlinks – We create such backlinks when any company offers a gift, supports an industry event, or has a representative speak.
- Post Bio Links – We create these links on websites with good traffic that allow linking in the author bio section.
- Comment Backlinks – We create these backlinks when you comment on an article or blog. Herein, you generally get access to link back to your website.
Buying Backlinks—What You Should Know
Buying backlinks is one of the most common practices in professional SEO services. The primary purpose of buying backlinks is to improve search engine rankings. But the backlinks that one gets only from genuine, high-authority websites in a specific niche are expected to deliver the desired results.
Buying backlinks for SEO can be in various forms. Some of them include:
- Paid guest posts
- Paid link insertions
- Private Blog Networks (PBNs)
- Paid directory listings, and
- Press release distribution services.
Upsides of Buying Backlinks For SEO
When you buy backlinks for SEO, they act as an effective medium to increase the traffic of your website. This is because referral traffic from bought links is generally relevant and also of high authority. However, it is also important for all professionals related to any internet marketing agency that they should buy backlinks only from reliable, reputed, and genuine sources that follow only pure white-hat, and the cleanest backlink practices. With this approach, you will be avoiding penalties. It will also be saving a lot of time in networking as well as outreach.
Needless to say, buying backlinks almost unfailingly boosts your ranking for the targeted keywords already infused in your high-quality content. As and when you buy backlinks for SEO from reliable, high-quality resources, you start observing a big leap in ranking positions. This will be true for a large number of keywords and phrases.
As a resulting factor, you will see your website holding strong positions in the SERPs. And last but not least important thing associated with buying backlinks is that you need to make lesser efforts to reap the big rewards – much more than your close competitors.
After all, building an earned backlink profile might seem to be an uphill battle for sure. Particularly when it comes to getting links from high authority/domain websites. Under these circumstances, buying backlinks strategy can work with the following clear-cut advantages:
- Often (but not always) improved/better, higher rankings in the SERPs
- Reduced overheads as the need for link-building professionals is eliminated
- Freed resources to focus on other marketing tasks/areas of prime importance
- Links received are trustworthy and from high authority websites.
Kinds of Backlinks To Be Avoided
Irrelevant paid links
Buying backlinks for SEO never means that you are free to go for whatever you like. For maximum SEO advantage, buy only relevant and sensible backlinks from meaningful websites/resources.
Backlinks From Press Releases That Don’t Have Any News Worth
Creating press releases to obtain backlinks might not be a good idea as it can destroy your entire SEO strategy. This practice is generally, something equal to spamming which website visitors dislike very much.
Low-Quality or Irrelevant Directory Links
Always avoid setting up profiles in directories that don’t have a good reputation and are not trustworthy. These are also consider spam, and extremely detestable to visitors.
Low-Quality Forum Backlinks.
Avoid forum postings, especially those that contain hyperlinks. Your choice must be limit only to high-quality forums and real debates.
Concluding Remarks
Tarun K. Sharma is a published author of online content in the digital marketing domain with over 12 years of proven experience. He is passionate about helping people understand different subdomains of digital marketing at the micro level through his easily understandable, and digestible informative writings. This post reflects the writer’s professional accomplishments and what the readers can gain from him.