The proximity between the perfect and the ordinary is a matter of great concern when we talk about content, specifically for managing online presence of your business. Be it web-content, blogging, white papers, etc., duplicate content is one of the most deceptive elements a website can ever have. Indeed, popular search engines e.g. Google, prefer unique and informative content that is useful for the users. Google considers duplicate content as dead content; therefore such websites are not promoted by search engines. So, when you are getting a website developed, make certain that it should have fresh content to ensure search engine compatibility and credibility aspects. The trend is dynamic, according to the most recent update, Google is penalizing low quality content websites that have less originality and the best evidence for this trend is in Google’s search updates – Panda, Penguin and Caffeine. Here’s a quote from Google’s Blog that illustrates this:
“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
Fresh, informative and crisp content is apt for the websites according to the recent web development trend. Google result authenticity depends on the high-quality content created by intuitive websites around the world, and we do have a responsibility to encourage a healthy web ecosystem.
Google thinks Content is a King, then it is!
Whether it is full-page content or just a brief descriptive content, it should convey the information in a flow that should be reader oriented. Google’s guidelines stated; “focus on delivering the best possible experience for users.” The best way to ensure ingenuity in your website content is to get the content developed by a professional content writing agency.
Undoubtedly, content rich websites intact customers and fresh content keeps them coming back for more. Search for a content partner who will create content that can add value to your website and quality check will be done on each level to ensure truthfulness of the content.
There are few points that will help you find a proficient content partner:
- A profound understanding of different industry segments
- Ability to convey your message in an articulated, concise and crisp manner
- Expertise in keyword based content writing for SEO
- Interpretation of your USPs through words that strike a chord with the target audience